Apple CEO Tim Cook on a ‘massive’ shift for cars and 5 other things on his mind
‘Autonomous driving’ will be ‘huge’
The auto industry “is at an inflection point for massive change, not just evolutionary change,” Cook said, according to multiple media reports.
Self-driving cars, electric vehicles and software’s growing importance are the key components of this big shift, according to Apple’s boss.
In the short run, Cook said his company is focused on improving the information and entertainment system in cars through its CarPlay service, a WSJ article on the Q&A said. It’s aiming to offer an “iPhone kind of experience in the car.”
He declined to talk about Apple’s interest in making an electric car, but he made it clear that the industry upheaval gives outsiders an opportunity for outsiders to break into the business, a Financial Times report on Cook’s comments said.
“Autonomous driving becomes very much more important in a huge way in the future,” Cook said.
Watch the video: Apple’s Tim Cook talks about the future of cars