BMW Touts ‘Joy,’ Value in New Ads

With Americans tightening their belts, BMW AG is parking “the ultimate driving machine” in the garage, at least for a while. The auto maker for years has promoted the power and performance of its cars using that slogan, one of the longest-running and most well-known in the auto industry. [Read the full article]

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Toyota Motor Corp. offered concessions Friday to congressional investigators ahead of planned hearings later this month on the company’s safety woes, saying it would re-examine some customer complaints and weigh new safety measures.

The automaker will consider expanding the installation of a braking system that can override a vehicle’s throttle, a company attorney said in a letter to the House Committee on Oversight and Government Reform. Toyota also plans to take another look at consumer complaints of unwanted acceleration in late-model versions of its Tacoma pickup trucks.

Toyota on Friday also recalled a small number of 2010 model year Tacomas to fix potential problems with their drive shaft that could cause the pickups to lose control. The recall only involves 8,000 trucks, but it is the latest safety concern at the automaker that has already recalled millions of vehicles in the past several months. [Read the full article]

But perhaps not permanently so. Indeed, industry observers at Edmunds.com say Toyota’s purchase intent has risen dramatically since the company announced a fix for its recall. (Purchase intent measures actual buyer interest reflected by pricing research, vehicle configuration and other focused steps, according to Edmunds, and strongly correlates to sales.) “Toyota purchase intent fell from 13.9% of Edmunds.com car shoppers to 9.7% during the height of the recall frenzy,” David Tompkins, an Edmunds analyst, says in a report released on Feb. 2. “Toyota purchase intent is back to 11.8% and seems to be climbing steadily.” On Feb. 12, Edmunds.com says that purchasing intent the day before was at 12.2%. Another Edmunds analyst, Ray Zhou, says that the Toyota recall stopped sales for about 55% of the company’s models, causing its monthly sales to drop below 100,000 for the first time since January 1999. “However, we expect that Toyota will make a full recovery fairly quickly,” Zhou adds. [Read the full article]

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“This is not like other towns,” Mr Yoshimura says. He now owns a small camera shop near the city centre, heads a branch of the local merchants association and” a respectable citizen again” drives a Toyota Prius. Like other local shopkeepers, he keeps a “Toyota Calendar” tacked to his wall, showing shutdown dates for the area 12 Toyota plants.

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“This is not like other towns,” Mr Yoshimura says. He now owns a small camera shop near the city centre, heads a branch of the local merchants association and” a respectable citizen again” drives a Toyota Prius. Like other local shopkeepers, he keeps a “Toyota Calendar” tacked to his wall, showing shutdown dates for the area 12 Toyota plants.

You have viewed your allowance of free articles. If you wish to view more, click the button below. [Read the full article]

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