Cider Is Trending Vs. Beer, And American As Apple Pie

Move over IPA and that slew of microbrews. A new “it” drink is on the rise around the U.S.: hard cider. Though it’s still a small niche — less than 1% of the big beer business — U.S. retail sales of cider have nearly doubled in a year, the highest growth niche in percentage terms. Sales of craft beer and flavored beers are hopping too, though traditional mass-produced beer has fallen flat the last few years. Brewers embraced cider to capture a new

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