HubSpot Forges Taboola Marketing Pact, Stock Pops Into Buy Zone

HubSpot (HUBS) on Friday forged a marketing partnership with Taboola, a firm that places content recommendation links and images on websites. The move follows HubSpot’s recent deal with enterprise communications software provider Slack.

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HubSpot rose 3.3% to 125.25 on the stock market today, moving into a buy zone in average volume. The stock has been consolidating, and with Friday’s gain moved above a technical buy point of 124.55. Shares have soared nearly 41% so far this year.

HubSpot customers will be able to launch content marketing campaigns through Taboola. HubSpot recently partnered with Slack, which provides cloud-based collaboration tools and services.

Cambridge, Mass.-based HubSpot sells sales and marketing software to small and midsize businesses. It focuses on digital channels such as blogs, internet search engines and social media. It aims to attract people to customer websites and optimize content so that visitors are converted into paying customers.

HubSpot Rallies Post-Earnings

HubSpot on May 10 reported adjusted fourth-quarter earnings that topped views and forecast March-quarter and full-year profit and sales figures that were above consensus views.

The company belongs to IBD’s Computer-Software Specialty Enterprise group, which is ranked No. 22 out of 197 industry groups.

Companies with the highest Composite Ratings in the group include RealPage (RP), Appfolio (APPF) and Atlassian (TEAM).

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