McDonald’s February same-store sales up 4.8 percent
McDonald’s Corp (
While the weather and high unemployment numbers weighed on the world’s biggest hamburger restaurant chain’s domestic U.S. markets, Chinese New Year celebrations in many overseas markets boosted sales.
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Sales at restaurants open at least 13 months rose 0.6 percent in the United States, 5.4 percent in Europe, and 10.5 percent in the Asia/Pacific, Middle East and Africa (APMEA) region.
McDonald’s January same-store sales fell 0.7 percent in the United States, while those in Europe and in the Asia/Pacific, Middle East and Africa (APMEA) region both rose 4.3 percent.
McDonald’s and some other fast-food chains initially benefited when the global economic downturn sent U.S. diners to lower-priced fare.
That so-called trade-down effect is no longer strong enough to offset a spending retreat by young men and minority groups, who account for a large number of fast-food customers and have unemployment rates much higher than the overall U.S. jobless rate.
Earlier this year, the burger chain surprised analysts by announcing a 1 percent increase in U.S. comparable sales for December after two months of declines.
McDonald’s Chief Executive Jim Skinner told Reuters in February that the December increase in U.S. same-store sales was a “sustainable result” in the longer term.