Will rental car companies keep buying Toyotas?
Toyota Motor is struggling to hold onto its customers through its recall crisis. But the ones it might have the most trouble keeping are the biggest: rental car companies. Any reluctance by people to rent Toyotas would create problems for companies like Enterprise Holdings, Hertz Global Holdings and Avis Budget and discourage them from buying new cars from Toyota.
Spokeswomen with Enterprise, the nation’s largest car rental company, and Hertz (HTZ, Fortune 500) said that this isn’t a widespread problem but some customers are unwilling to rent recalled models of Toyotas that have since been fixed. For the most part people are pretty accepting of the repairs and don’t have problems. But we have had customers who don’t want Toyotas. We do our best to find them a different model, said Hertz spokeswoman Paula Rivera. [Read the full article]