Box Office; Dear John Beats out Avator on its Opening Night

Never underestimate the power of the teenage girl. It was their undying love for romance that finally relegated Avatar to the number two spot for the weekend. Lasse Hallstrom’s Dear John, starring hunky Channing Tatum and Mamma Mia’s Amanda Seyfried, took in an estimated $13.6 million on Friday, its first day in theaters. The film, which has been crushed by critics, soared with its core audience of preteen girls.

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Avatar, meanwhile, fell approximately 18% from last Friday’s take and after seven weekends at the top spot is now in second place with another $6.2 million. Third place went to the other new wide release, the R-rated revenge drama From Paris With Love with John Travolta and Jonathan Rhys-Meyers. Grossing an estimated $3 million for its opening day, the film, from Taken director Pierre Morel, is on track to gross around $9 million for the weekend. Mel Gibson’s Edge of Darkness earned $2.3 million on Friday for fourth place while When in Rome—a romantic comedy that has failed to connect with audiences—grossed another $2 million on Friday.

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