Demi Lovato Is the New Face of Skechers

Demi LovatoBill Davila/

Demi Lovato is hitting the ground running—in Skechers, that is.

The iconic sneakers brand announced today that the “Neon Lights” singer will front the line’s fall campaign. And given her taste in hair color, we’re expecting nothing less than a colorful display of kicks from Lovato’s new ads.

“My generation grew up with Skechers,” Lovato said via press release. “Now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”

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So what can lovatics expect from the 21-year-old’s latest collaboration? She’ll make her first appearance on behalf of the brand in a TV commercial, followed by a series of print ads out later this year. And the former Sonny with a Chance star is in familiar company, with past Disney-stars like Christina Aguilera and Britney Spears repping the brand in years past.

With no sneak peak pics, we’re left to our imaginations to picture Lovato’s Skecher ads—perhaps a shoe rainbow to match Demi’s ever-changing hair hues? Here’s to hoping!

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