PlayStation Move ad rips Wii, Xbox 360’s Natal

Sony is using its comical PlayStation 3 TV campaign to take jabs at the Nintendo Wii and the Xbox 360’s upcoming motion control system Project Natal.

The fresh commercial, which again features fictional Sony executive Kevin Butler, stars the PlayStation Move, the set of motion controllers set to release later this year for PlayStation 3.

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When describing the Move fighting game Motion Fighter, Butler — played by actor Jerry Lambert — says Move give players total control over the video game experience, “because real boxers don’t hit like this,” before flailing his arms, an apparent dig at the Nintendo Wii and its boxing game on Wii Sports.

However, the PS3 ad seems to save its harsher jabs for Project Natal, the hands-free motion control device for the rival Xbox 360. Here’s what Butler says later in the commercial:

“PlayStation Move is not only crazy precise, but it’s also got what we in the future call ‘buttons,’ which turn out to be pretty important to those handful of millions of people who enjoy playing shooters and platformers, or — well, anything that doesn’t involve catching a big, red ball. I mean, c’mon, who wants to pretend their hand is a gun. What is this, third grade?”

The red ball remark pokes fun at Microsoft’s tech demo of Natal at last year’s Electronic Entertainment Expo, which featured a game Ricochet where players smack a red ball into a series of obstacles.

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