Smartphone traffic is up 193% in a year

Smartphone traffic is up. Feature phone share is down. And traffic from mobile Internet devices (like the iPod touch) that don’t have built-in phones is booming — even before Apple releases the iPad.

That’s the thrust of the the latest report by AdMob, the mobile advertising network snapped up last fall by Google (GOOG) before Apple (AAPL) could buy it.

In this month’s report, AdMob compares February 2009 with February 2010 in the three categories of mobile devices it serves. The bottom line:

{loadposition in-article}

Smartphones (like the iPhone): Up 193% year over year in absolute terms as their share of AdMob’s traffic in an expanding market grew from 35% to 48%
Feature phones (like most Samsung, Nokia and LG phones): Up 31% in absolute terms as the mobile Internet space expanded. But their share of AdMob’s traffic fell from 58% to 35%
Mobile Internet devices (chiefly the iPod touch, but also connected game systems like the Sony PSP and Nintendo DSi): Up 403% in absolute terms as their traffic share grew from about 7% to 17%.

Research in Motion’s (RIMM) BlackBerry and Microsoft’s (MSFT) Windows Mobile are thin slivers in AdMob’s pie, not much bigger than “Other.”

The usual caveats apply. Although AdMob serves up billions of annoying mobile ads each month, they are not evenly distributed among the platforms. As the small print at the bottom of the report puts it:

“AdMob does not claim that this information will be necessarily representative of the mobile Web as a whole or of any particular country-market. AdMob’s traffic is driven by publisher relationships and may be influenced accordingly.”

The full report includes a pie chart on individual manufacturers and country-by-country breakdowns on the U.S., the U.K., Indonesia, India and South Africa. You can read it here.


You may also like...