Apple's 'geniuses' are straining under the iPhone's success, but revamped stores could ease the pressure (AAPL)

Apple's 'geniuses' are straining under the iPhone's success, but revamped stores could ease the pressure (AAPL)Apple stores have become overcrowded in recent years as the company has become more popular and successful. The Chicago store showcased the new design Apple is rolling out across its network of retail outlets, a massive revamp that includes bigger spaces with sweeping balconies and leather seating balls, an upgraded title (retail stores are now “Apple’s biggest product”) and opening day fanfare reminiscent of an iPhone launch.



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