2017 Super Bowl Car Commercials

Everybody knows the best part about the Super Bowl is watching the commercials. And this year was no different.

The New England Patriots took out the Atlanta Falcons in an overtime game. If you missed the excitement and the latest batch of craziness from our favorite car companies, you can check out the best ones here.

Here’s the most entertaining bunch of this year’s crop of commercials in no particular order:

2017 Alfa Romeo Giulia

“Riding Dragons”

Fiat Chrysler Automobiles introduced us to several new 2017 Alfa Romeo Giulia commercials that delivers us a “flying car” so that we can “once again, ride on the backs of dragons.” Good times for sure.

2017 Honda CR-V

A clever, cool, and creepy commercial that features talking celebrity high school yearbook photos. The unique 60-second ad features Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Magic Johnson, Jimmy Kimmel, Robert Redford, and Stan Lee.

“Since its introduction in 1997, CR-V has set the standard for efficiency, practicality and driving fun, becoming a customer favorite and taking the title as America’s best-selling SUV over the past two decades,” said Susie Rossick, assistant vice president, Honda Auto Marketing in a release.

“To celebrate the all-new, fifth-generation CR-V, we wanted to share inspiring stories that bring to life what we mean when we talk about The Power of Dreams.”

2017 Kia Niro
“Hero’s Journey”

Funny lady Melissa McCarthy was seen in two silly, short teasers before we got to see the final version that is definitely work a look. Oh, and the all-new hybrid crossover by Kia is also worth checking out. Great job on both, Kia!

2017 Buick Cascada and Encore
“Not So Pee Wee Football”

“Whoa, check out that Buick,” could become an actual catch phrase if Buick gets lucky with this ad that stars NFL star Cam Newton and model Miranda Kerr.

Newton and Kerr work a kiddie football game to sell the 2017 Buick Cascada and the badge’s best-selling Encore. The commercial aired during the first quarter of the game. Weirdly entertaining.

2018 Audi S5 Sportback Prestige

This ad tells a poignant story of a father’s vision for his daughter’s future as he watches her compete in a downhill cart race. It ends with an “equal pay for equal work” and “progress is for everyone” message.

“With ‘Daughter,’ Audi continues to push the envelope with compelling storytelling on a national platform. Pay equality is a big message for a big stage,” said Loren Angelo, Audi marketing veep, in a statement. “As a business built on bold innovation – from LED lighting to Audi quattro – progress is at the heart of what we do. We’re a brand that’s ahead of the curve and looking towards the future, just like our next generation of buyers.”

The 60-second commercial aired during the big game’s third quarter. Wait for the end to catch a look at the all-new 2018 Audi S5 Sportback Prestige.

Ford Motor Company
“Go Further”

Okay, we get it; you’re a “mobility” company that builds cars and trucks too. But enough with the ride-sharing and self-driving vehicles, and show us the Bronco already.

“There’s a voice inside all of us that says, ‘Go Further’, and that is when things start moving. From innovation to realization, people are at the heart of everything we do at Ford. We go further so you can,” says Ford.

The 90-second commercial is long, but pretty good, and there’s at least a Ford GT that can be seen in it.

2017 Lexus LC
“Man and Machine”

Actress Minnie Driver narrates this one that features a mostly shirtless Lil’ Buck dancing around a LC 500 to Sia’s “Move Your Body.” Strange choice that ran during the second quarter of the game, but it kind of works.

2018 Mercedes-AMG GT
“Easy Driver”

Actor Peter Fonda, Mercedes-AMG, and Oscar-winning directors Joel and Ethan Coen teamed up for a send up of the biker cult classic “Easy Rider.”

In the short, Fonda trades his all-American chopper for a Mercedes-AMG GT Roadster with a 4.0-liter twin turbo V-8 engine.

Automobile Magazine

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