Chevy presents Colorado with ‘technology and stuff’ to World Series MVP [UPDATE]
UPDATE: Chevy was quick to turn Wilde’s nervousness into social media pay dirt this afternoon, embracing the “technology and stuff” line with a hashtag on Twitter, and even a starting role on the Colorado’s consumer website. That’s what you call lemonade, folks.
Being named the Most Valuable Player in the World Series has its perks. For one, it means you’re pretty much the best baseball player in the world. You’ll probably never have to pay for a drink, too. But it also means you get… a brand new Chevy!
Every year Chevrolet gifts a new car to the MVP at the World Series, just as it does at the All-Star Game and at the Super Bowl. It’s a good marketing gimmick, associating the brand with winners and stuff that America likes. So long as you can get someone to verbalize that relation at the handover ceremony. But the Bowtie brand seemed to fall short when it asked one of its regional managers, Rikk Wilde, to make a little speech and give San Francisco Giants pitcher Madison Bumgarner the keys to his new Chevy Colorado.
Wilde’s speech was a little awkward, to say the least, but at least he made sure to point out all the “class-winning… and -leading…um, you know, technology and stuff.”