| How to turn leads into real estate clients and Real estate gets dose of augmented reality |
| News - Financial News |
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NEW YORK -- Real estate professionals take note: The key to converting online leads into clients is to make sure consumers have an "amazing" experience start to finish, beginning with your website, according to a panel of speakers at Real Estate Connect Wednesday.Simply put, a website needs to be easy on the eyes; interactions with agents should be nonintrusive; and agents should respond to questions quickly, speakers said.But the oft-overlooked nitty-gritty of website design is also important: Which headlines are most likely to make a visitor stay on a page and fill out a contact form? Where should that contact form be on the page? How many fields should it have? What kind of text should surround it? What kind of expectations is the site setting for what happens after that contact form is submitted?"It's really about mastering an experience. [Read the full article] NEW YORK -- Quality service may be king for buyers of high-priced homes, but these buyers are often less finicky and more educated about the market than first-time buyers, said a panel of luxury real estate executives who spoke Thursday during the Real Estate Connect conference."While we do need to forge special relationships with the luxury buyer, the luxury buyer in many respects is actually an easier buyer than the buyer at the lower end of the marketplace," said Frederick Peters, president of Warburg Realty, a 130-agent Manhattan real estate firm that specializes in properties priced at $3 million and up.That may be due to the fact that the luxury home's price "generally represents a smaller portion of (the buyer's) net worth than when selling to a first-time buyer."He added, "The rich guy generally is a lot easier to sell to. [Read the full article] Location: Palm Beach, Fla. Price: $14.25 million The Skinny: Palm Beach, that famed rich man's winter haven, has its fair share of opulent mansions, so many that this one, recently listed for $14.25 million, is somewhat run of the mill. Even that high price tag isn't going to break any records on this slender Florida island, and (heaven forbid!) it fronts on the lake rather than the ocean. Still, the house and 0.83-acre grounds appear immaculately maintained and any sort of waterfront is something to brag about in these parts. With four bedrooms for the owner and guests, two staff bedrooms, and five baths, this inspired estate could use an updated interior, but the current owners should be forgiven for the dated decor: they've owned the house for 24 years.View the original item at Curbed.com: "An Immaculate Cte d'Azur-Inspired Lakefront Mansion," by Rob Bear. [Read the full article] 
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