| Agent sends staff on poetry course to boost sales and 5 strategies to cope with 'toxic' clients |
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Editor's note: This item is republished with permission from Global Edge Marketing Ltd. View original post.A real estate agency in Brighton, in the south of England, has sent his staff on a creative writing course that included poetry and haiku (Japanese-style 17-syllable verses) in an effort to boost sales.A two-bedroom seafront flat listed at about ($786,000 in U.S. dollars), was originally described as "spacious, high quality, and within short walking distance of local shops."After taking on the poetry techniques, the description was transformed into: "The first thing you see is the sea meeting the sky; like old comrades they share a warm embrace. Coats of armor; the cornice lines up. Without feeling lonely, the room has an echo. Ornate surroundings, the fire begs a match."Manager David Beacon, 26, told the Daily Telegraph he believes poetic marketing will help his business stand out in a crowded market. [Read the full article] Realtor.com operator Move Inc. is building international property search capabilities with language translation and other tools, and plans to begin publishing property listings it receives from the National Association of Realtors' bilateral partner associations in 60 countries during the first quarter of 2011.In a related development, on Nov. 1 NAR submitted its resignation to the International Consortium of Real Estate Associations (ICREA), effective Dec. 31.All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News.Use of this content without permission is a violation of federal copyright law.Realtor.com operator Move Inc. [Read the full article] Q: My family wants to buy a house in Miami. They are looking for a foreclosed property around $60,000, and will pay all cash. Do you think the time is right to buy now? If not, when would be the best time to buy? --Mehmet, FloridaA: First, I'd like to ask you and your family to rethink a core element of your approach to this process. I'm often approached with questions by buyers-to-be who say they "are looking for a foreclosure."I submit that what you're actually looking for is a good deal -- even a really good deal -- on a property that is well-suited for your purposes. I also submit that the property that best fits that description may or may not be a home that was foreclosed on.Sellers of individually owned homes that are currently on the market are largely aware that they are in competition with many distressed (bank-owned and short-sale) properties. [Read the full article] 
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