| 3 kinds of social media ROI and House of the Week: $4.9M home on private peninsula needs TLC |
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My friend Michael McClure recently asked a large list of real estate industry thinkers to talk about return on investment in social media for real estate. The videos are a great survey of the variety of thinking out there. The videos are from brokers, agents, consultants, coaches and trainers. It's a fabulous resource and I recommend everyone check it out. He's releasing one each day all month long.About six months ago I wrote about return on investment (ROI) and innovation. Often, the people in an organization who are obsessed with ROI are not likely to be the ones pushing to try new technologies. That column lays out a method to turn those concerned with ROI into allies of innovation.Hopefully some of you took on some of those ideas and started playing with new technologies. If so, you're probably fluent enough in those new technologies to begin getting more serious about ROI for your time. [Read the full article] Editor's note: In compiling the "10 Best Markets for Real Estate Investors" report, Inman News reached out to a range of data providers and online real estate sites that supplied statistics and charts to identify real estate markets that may be well-suited for investors. The following chart and accompanying methodology were provided by property search site HotPads.10 states with lowest buy-vs.-rent ratios*:1. Illinois2. Michigan3. New York4. Florida5. Washington, D.C.6. Nevada7. West Virginia8. Ohio9. Virginia10. Arizona*The top 10 states were chosen based on lowest buy-vs.-rent ratios. A low buy-vs.-rent ratio indicates a market that favors buyers. The data was compiled from a sample of 1 million concurrently active rental prices and the for-sale data was calculated from a sample size of 4 million concurrently active for-sale prices on HotPads between April 2010 and April 2011.All rights reserved. [Read the full article] After slipping in April, existing-home sales fell again in May compared to the month before, according to the latest monthly report from the National Association of Realtors.Completed sales of existing single-family homes, townhomes, condominiums and co-ops declined3.8 percent to a seasonally adjusted annual rate of 4.81 million in May from a downwardly revised 5 million in April, the report said. Sales fell 15.3 percent compared to May 2010 when the deadline for a federal homebuyer tax credit program helped fuel sales.The national median price for existing homes fell 4.6 percent year-over-year last month, to $166,500. Distressed properties, typically sold at a discount, made up 31 percent of sales in May, down from 37 percent in April and flat from May 2010, the report said.All rights reserved. [Read the full article] 
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