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Blog - Ozzy Osbourne's Genome and Social Coupons: Good for Business?
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The "Godfather of heavy metal," "the Prince of Darkness," the man who made himself famous by biting the heads off small animals--Ozzy Osbourne--has had his genome sequenced.
The former frontman for Black Sabbath and reality show star recently became one of only a few hundred people in the world who have had their entire genetic code deciphered and analyzed. Osbourne, 61, wrote about his experience in a column in The Times of London on Sunday. He says he was initially skeptical of the idea--"The only Gene I know anything about is the one in Kiss"--but quickly came around when the originator of the project, identified only as Chris, convinced him the results could help explain how he survived 40 years of intense drug and alcohol abuse and all the ill-advised antics that go along with it. As Osbourne notes in his column;"Look," said Chris, "you've said it yourself: you're a medical miracle. You went on a drink and-drugs bender for 40 years. You broke your neck on a quad bike. [Read the full article]
Daily deal: The Groupon website offers deep discounts for services and products at local businesses.Credit: GrouponThe Groupon website offers coupons for nearly 200 promotions a day in the United States and Canada. These coupons provide big discounts at local businesses, but with a simple catch: a certain number of people have to sign up within an allotted time limit for the deal to work.Groupon users are encouraged to spread the word about an offer to their friends, often through social networking services like Twitter and Facebook. And companies are attracted by the promise of getting a large influx of new customers, and having those customers do their marketing for them. But a recent study questions how profitable such promotions really are for the businesses that get involved. [Read the full article]
Watch this: NuCaptcha asks Web users to type out letters attached to a slogan scrolling across a video advertisement.Credit: NuCaptchaSign up for an account on almost any website and you'll be asked to read and type out a string of distorted characters. This task, known in the business as a Captcha, is meant to be easy for a human but near impossible for a software "bot," thus preventing spammers from automatically creating accounts in order to send out e-mail or social networking spam.A startup called NuCaptcha plans to refresh the Captcha concept by asking users to enter text displayed as part of a short video advertisement. The service launches today with advertisers including Disney and the computer games publisher Activision."Captcha is the front-line defense on the Web, and use of it has doubled over the last two years," says Michel Giasson, CEO of NuCaptcha. [Read the full article]
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