Ford, Internet radio leader Pandora and artists Jewel and John Legend are matching up to launch an integrated digital marketing campaign that enhances the Pandora user experience and benefits charities

The fourth-quarter campaign marks a transition in Ford's digital advertising strategy, focusing on working with digital content creators upstream to integrate Ford products and services into their medium rather than pushing out company-generated ads that interrupt contentSimilar Ford SYNC(R) digital campaigns have shown great purchase consideration power, tripling unaided SYNC recall among listenersFord announced a new campaign on Internet radio leader Pandora to show consumers what's possible when content, technology and worthy causes come together. [Read the full article]

General Motors Co. will probably seek to raise $8 billion to $10 billion in an initial public offering in November, a smaller sale than the automaker originally targeted, said two people familiar with the matter. Bloomberg's David Welch reports. (Source: Bloomberg) Ford Motor Co.(TM)s loss of institutional investors to General Motors Co. after its planned initial public offering will be muted, Ford Treasurer Neil Schloss said today in an interview. I(TM)m not overly worried about what GM(TM)s IPO does, Schloss said when asked how the stock sale will affect Ford(TM)s shares. I think it(TM)s muted. We have to continue with our results, and if we do, our investors will stay with us. Executive Chairman Bill Ford said in August that some investors may reduce their holdings in the second-largest U.S. automaker to buy shares in GM(TM)s IPO and spread their risk across the automotive industry. GM, 61 percent owned by the U.S. [Read the full article